We’ve all been there.
That brilliant idea that never got sold.
Below are some of the smartest ideas I’ve been a part of - some proactive, some from a brief.
Each warranted a compelling case film to showcase the idea. Yet despite our best efforts, the advertising stars just didn't align
Capital One - The Town That Credit Built: A strong credit score isn't just for loans. It can impact your job prospects, apartment rental, cellphone deposits, even the ability to rent a car. Capital One provides tools like the Secured Credit Card and free CreditWise app that really help to build a solid credit history. Here we demonstrate that with a bold and simple concept - raising the credit score of an entire town.
Volkswagen USA - Key to the City: Volkswagen sees themselves as a total mobility solutions provider. In line with this ethos, we devised a concept where your VW key fob would not only unlock your vehicle but also pay for a ride on the subway, bus, ferry - even a Citibike! Given the growing focus on urban mobility, this idea is still highly relevant.
Smartwater - Smartsling: This concept turns a regular bottle of Smartwater into a fashionable piece of wearable technology that drives repeat purchase.
Aguas Frescas - Frescas Lingo: A unique idea that utilizes technology in a novel way: voice-activated banner ads that test your Spanish and provide a coupon. Despite the tech aspect, what truly captivates me about this concept is its sheer fun and humor. There are many brands that would probably be a better fit, so I'm still exploring ways to bring it to life.