A regional campaign to remind Ohioans that Miller Lite is brewed right in their backyard. We developed a unique concept that intertwined our beer with local team pride, leveraging existing sponsorships, on-premise tools, and owned media to deliver a campaign that felt much bigger than its budget.
Brewed in Ohio
Case study video.
One-board.
Video for Cleveland Guardians.
To maximize the budget we leveraged existing partnerships with the Cincinnati Bengals, Columbus Crew and Cleveland Guardians, creating assets for owned and paid media.
Production images.