We partnered with Chase to launch their new mobile payment system - Chase Pay. Mobile wallets were a nascent concept, so our challenge was to educate consumers, spark interest in trial, and do it in a way that was captivating enough to grab attention.
Chase Pay
We began with a clear and simple overarching concept that reinforced the savings and perks that came with Chase Pay.
A diverse range of character illustrations - created by the talented Chris Delorenzo - worked with UX screen imagery to explain complex concepts in a simple way.
For Shell, our biggest partner, we created a commerce campaign starring a cheerful motoring piggy bank that fills up with coins when you fill up on gas; KV’s, social media post, email & CRM material and more.
Video spot for Shell.
A hyper-targeted media buy utilized billboards located near Shell gas stations.
As more partners came onboard we created retail programs and toolkits for fuel and grocery categories.
Videos spot for ShopRite, one of our key grocery partners