Heineken
Save Your Seat
Once a proud emblem of Miami's past, the Miami Marine Stadium languished in disrepair - with the specter of demolition looming overhead. We partnered with Heineken to create the “Save Your Seat” campaign - getting this iconic architectural gem back into the public spotlight and rallying support for its much-needed revival.
2017 Bronze Clio winner.
Case study video.
At retail we tied donations to the purchase of Heineken - with the ultimate incentive of an authentic seat from the Miami Marine Stadium.
We created a Google Cardboard powered VR walkthrough of the stadium so people could see the potential of this iconic architectural space.
We created in-store assets including posters and displays.
We raised a lot in donations and then the City of Miami kicked in 45 million. It got tied up in politics but I’m happy to say as of the 2020’s restoration is happening and the stadium is already being used for events.