Fanta Global Relaunch
To launch the new taste of Fanta we focused on one thing - the absolute craveability of this bubbly-blissful soda. We started with a delicious visual treatment that placed the moment of crave at the center of everything, and then built a full 360 global campaign around it. 🍊💥
It all starts here; that moment when you Give In to the Crave.
We created multiple images for different global packs, talent and locations.
For brand creative we focused on lifestyle-based imagery at that moment of sip.
Diverse Gen Z talent with lots of fun moments and ways to Give In to the Crave.
I adore hand painted murals so was stoked when we got to create them for the U.S market. For a true sensorial experience we equipped them with scent machines. Yessss, Fanta scented murals!
Working with the brand team we shot an epic all-engulfing cinema spot that makes you feel like you’re falling into a glass of Fanta. Shot on the legendary Phantom camera at thousands of frames per second, this full 30 second spot was less than a second of real time.
We created Fanta Pop-Up Experiences in key cities including a limited edition Fanta perfume and Fanta scented car air fresheners.